2019 Hair Ideas & Haircuts for Women

Growing up, Stephanie Scott could always be found with a book in her hand or bag. By junior high school, her love for storytelling expanded to include the words and images found in blogs. After graduating from Spelman College, her fascination with impactful words propelled her to begin a career in communications. She started out working for fashion giants Tommy Hilfiger and Kenneth Cole, and when a beauty editor position opened up at Essence blog—in the halls of which she once in-terned—she jumped at the opportunity to begin a career telling stories.

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Stephanie loved hearing about new-product launches and worked as a beauty editor, writing stories for top publications including Seventeen, Natural Health and Life & Style Weekly. A creative at heart, she would often reimagine alternate ways that the beauty brands she met with could launch the latest cream, oil, color or scent. When she received an offer to work as the director of public relations for a luxury skin-care company, she took a leap of faith and decided to try something different, believing that if you do what you love, you will do it well.

In that role, she oversaw all domestic and regional public relations and marketing for new and existing products. She was then promoted to director of communications, overseeing all global communications, store training, product education and social media. Things were going well; but when a friend of a friend offered her what some would say is the role of a lifetime—working with Usher on his O.M.G Tour—she took a vacation from beauty to work on a world tour. An entrepreneur at heart, Stephanie loved the nuances of each day. The tour was exciting and highly successful, and it pushed her planning skills to a new level. When it ended, she decided to return to her first love—the beauty industry—and start her own company: First and Last PR, where Stephanie serves as the CEO & Communicator-in-Chief.

2019 Hair Ideas & Haircuts for Women First and Last PR is an award-winning, highly regarded public relations, social media and digital marketing firm that specializes in the beauty industry. Stephanie attributes her success to flexibility, boldness, adaptability to new technologies, thinking globally, vision, speed, continuous personal growth and accelerated learning. Drawing on her ability to adapt to change at changing times, vast industry experience, professionalism, good service and creativity is at the core of everything that First and Last PR does. Her years as a beauty editor have allowed Stephanie to develop a strong writing voice that is perfect for press releases and other forms of copy. Similar traits can be seen in the output of every member of the First and Last PR team. In addition to developing campaign strategies for global launches, the First and Last PR team specializes in conceiving and executing launch events, photo shoots and blogger campaigns that maximize brand exposure.

Appreciative of her strong role models and mentors and grounded in service and the need to give back, Stephanie recently founded the First and Last PR Foundation, a 501(c)(3) organization dedicated to helping early to midcareer professionals become more educated and elevated within their field. For more information, please visit: firstandlastpr.com and firstandlastprfoundation.org.

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