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Alanna Affordable Luxury in

Natural Skin and Hair Care Angelina Jolie

Founder of Alanna, a brand offering natural skin and hair care products at affordable prices, Rashi Bahel shares the brand’s USP, product portfolio, marketing strategies, and more, with Salon India When and how did Alanna come into being? What was the inspiration behind creating it?

The brand Alanna is into handmade 100 per cent natural skin and hair care products. It was launched in August 2015 and offers a varied range products, such as, cold processed soaps, SLS-free shower gels, face packs, among others.

I realised that as natural ingredients are sourced from nature, so, it should be a right, and not a luxury for every earthling to be able to access the natural benefits, and thus Alanna was born.

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What is the product portfolio? Angelina Jolie

Alanna has 28 personal care products across eight categories that are infused with essential oils, fruit and nut extracts with natural misty fragrances. The brand follows a full disclosure policy which means a consumer knows every ingredient used in a product. The shelf life of every product is 18 months or more, however, they are best consumed within six months of unpacking.

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