Ashish Goel

The co-founder of Urban Ladder tells us what makes the leading home decor e-commerce site click with its audience

After a harrowing experience setting up a new home, Ashish Goel stumbled on an idea to venture into a nascent territory of selling furniture and accents online. Three years on, the game changing brand, with a strong team and several investors, is busy setting trends.

About their style Our philosophy is rooted in transitional design. In our offerings, we have incorporated a certain number of elements from five schools of design – the Minimalist, Scandinavian, Bauhaus, Classical and Shaker movements – to create a wide range of aesthetic possibilities. We also follow an essentialist strategy where each product not only meets the functional requirements but also the vital design necessity.

New innovations Our latest is the Living Spaces app largely developed in-house. Once you sign up for it, we come over to your home with fabric samples, colour options and the new augmented reality app which will let you see exactly how the sofa will look in your space. Eventually, we plan to extend it to all categories.


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