Spring/ Summer 2017 Makeup Trends | Fashionisers

10 Best Makeup Trends For Spring 2017

LANCOME Armand Petitjean worked as an executive at Coty and poached a number of its employees when he started Lancome in 1935 (the name was inspired by the Chateau de Lancosme). The company began with six fragrances that same year Kypre, Tendres, Nuits, Bocages, Conquete, and Tropiques, each themed for a different continent which were […] Read more

10 Best Makeup Trends For Summer 2017 _7.jpg

10 Best Makeup Trends For Summer 2017

COTY Born Joseph Marie Francois Spoturno, Francois Coty trained as a Perfumer in Grasse before founding his eponymous company in Paris in 1904. In stark contrast to Helena Rubinstein’s approach, Coty’s philosophy was âœGive a woman the best product to be made, market it in the perfect flask, beautiful in its simplicity yet impeccable in […] Read more

Good Make Up Date Ideas_0.jpg

Good Make Up Date Ideas

ESTEE LAUDER Born Josephine Esther Mentzer in 1908, Estee Lauder was brought up in the uninspiring area of Corona, Queens, to a Hungarian mother and Czech father who had both immigrated to New York. In 1924, at the age of sixteen, Lauder began working for her uncle, a chemist, making skincare products and selling them […] Read more

Good Makeup Ideas For Dark Brown Eyes _3.jpg

Good Makeup Ideas For Dark Brown Eyes

Fire and Ice In the autumn of 1952, Revlon launched Fire and Ice, widely considered one of the most iconic and groundbreaking beauty campaigns. It was unique in that it sold lipstick and nail polish not just as luxury products but sexy luxury products. Created by female copywriter Kay Daly, the two-page ad featured a […] Read more

10 Best Makeup Ideas For Brown Eyes _8.jpg

10 Best Makeup Ideas For Brown Eyes

The New Upstarts CHARLES REVSON Charles Haskell Revson was born in 1906. His official birthplace is said to have been Boston, but as with so many of these beauty pioneers, it’s hard to tell whether this was a fabrication, and it’s been suggested that he was actually from Montreal. Either way, he grew up in […] Read more

10 Best Makeup Ideas For Green Eyes _2.jpg

10 Best Makeup Ideas For Green Eyes

ELIZABETH ARDEN Born Florence Nightingale Graham, Elizabeth Arden grew up on a farm just outside of Toronto, the middle of five children. Reports of her exact date of birth have varied greatly (ranging from 1878 to 1886),14 largely because Elizabeth herself lied about her age she once said that even she couldn’t remember the truth, […] Read more

10 Best Makeup Ideas For Hazel Eyes _8.jpg

10 Best Makeup Ideas For Hazel Eyes

The Cream That Started It All Helena showed a remarkably shrewd skill for marketing. She called her cream Creme Valaze (note the decidedly aristocratic ring to the name more of Helena’s branding nous), and it supposedly contained herbs from the Carpathian Mountains in Eastern Europe. She claimed that the pricey cream had been formulated in […] Read more

10 Best Eye Makeup Ideas_0.jpg

10 Best Eye Makeup Ideas

The First Ladies of Beauty HELENA RUBINSTEIN The oldest of seven sisters, Chaja Rubinstein (as Helena was originally named) was born in Poland in 1872 amid modest circumstances. One of her biographers has written that Helena’s mother would routinely apply cream to her daughters’ faces to protect them from the effects of the cold weather; […] Read more