COUNTER INTELLIGENCE: SHOPPING FOR AND BUYING SKIN-CARE PRODUCTS AND MAKEUP

You Are Not a Victim

You step into a department store. A salesperson gloms on to you. You feel pressured. Your confidence starts slipping away. Makeup is suddenly being applied to your face. It is unlikely that whatever your mission in entering the store your real needs will be met. My advice? At the first sign of loss of control, walk away. Don’t feel helpless. Don’t find yourself saying, She made me buy it. Just move on. It’s happened to me I am sometimes made to feel horrible when I shop for cosmetics and I am sure most women can identify with this situation.

What I object to most is an attempt by salespeople to feed off your insecurities. Don’t let anyone tell you that you look bad or ugly or moan on about your skin. No one needs that. It’s also true that certain salespeople are under pressure to sell and add extra products on to what you had intended to purchase. Just remember that it’s up to you whether you choose to give in to that pressure.

Instead of putting yourself at the mercy of a sales associate, take control of the situation. Be a tough critic. Ask yourself, for example, if this is a lip pencil you will really use. Can you visualize yourself applying this teal eye shadow? Analyze products carefully. If you are thinking about buying a cream, look at it. Do you like how it feels? How it smells? Be realistic: Is this something you will want to do every day? Is this a cream that will be fun to use? Or is this a product bound for the drawer at the bottom of your bathroom cabinet?

If you have to ask a friend’s opinion of a lipstick, do not buy it. You should love it so much that you are compelled to purchase it!

COUNTER INTELLIGENCE: SHOPPING FOR AND BUYING SKIN-CARE PRODUCTS AND MAKEUP Photo Gallery



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