Ellis Bridals Managing Director Reveals How The Firm is Celebrating its 100 Years Of Wedding Fashion

Ellis recently marked 100 years in the bridal industry – how did you celebrate?With a collection that was inspired by some of our most special moments. We took direct inspiration from key pieces in our archives, recreating some gorgeous gowns from the ’20s and ’30s that we felt perfectly represented Ellis’s heritage. Brides was key to the celebrations and shared wonderful original photography, which we then exhibited as part of our 2020 fashion show. What was so special about Ada Ellis, founder of Ellis Bridals?

Ellis Bridals Managing Director Reveals How The Firm is Celebrating its 100 Years Of Wedding Fashion Photo Gallery



Ada was a couturier who created garments for the privileged sections of society. She made a name for herself among the glitterati of the day, and then used her design knowledge to bring beautiful gowns to brides-to-be everywhere. Tis was a big achievement for a woman in 1912.What inspires you in your work today?Seeing photographs of our Ellis brides. I feel very blessed that I can contribute to their happiness in some way.If you were getting married next week, which Ellis Bridals’ dress would you wear?

Tere is a fabulous dress from the Blossom Collection (bottom lef) that I was tempted to leave out of the collection altogether and keep for myself! It’s made from fowing, elegant, sof tulle and vintage lace; we fnished it with a delicate appliqué round the waist. As soon as I saw it on the frst toile, I knew it was going to be fabulous. Do you have any useful tips on how to find your dream wedding dress?

Allow roughly six months before your big day to leave time for fttings and alterations. Also, don’t fall in love with your gown until you’ve picked your venue as the time and place may dictate it. Be open-minded – sometimes something you thought wouldn’t suit you actually looks perfect.

If you could invite anybody at all, who would be on your wedding guest list?I’d invite some of the classic fashion greats – Gianni Versace, Coco Chanel and Jeanne Lanvin. I’m sure they’d have some amazing stories afer a glass of champagne! If you could dress any bride, it would be…Alexa Chung – she’s efortlessly cool and always impeccably dressed. A ’50s-style short bridal dress or maybe even a little vintage-inspired chifon number could look amazing on her.

What can brides-to-be expect from your next collection?Te collection experiments with styles and handcrafed techniques built up over the years to produce some wonderful new embellishments. Look out for sweeping layers of tulle mixed with fgure-hugging vintage lace and shimmering satin. We have also introduced a new range of beautifully coordinated, trimmed veils.

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