Marketing strategy adopted: We are wholesalers and provide customers products as per their need and budget. One canont sell A class furniture to every salon, and so, one has to keep in mind the budget. Use of social media to attract buyers: Presence in social media is necessary in today’s time, we use platforms like Facebook, Google, and others, to attract as many customers as possible and find a solution for every buyer according to their need. Infrastructure: We have a unit under construction in Sonipat and a showroom in Delhi. Emma Watson
Source from: Far East and Europe.
Convincing an Indian buyer: The cost factor is important, but it cannot supercede the quality factor. The pricing is, of course, important, but we make sure that the quality is not comprised at the cost of reducing the cost of furniture. Emma Watson
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Future plans of the brand: We would love to be the leaders in this industry, and also serve the rest of the world. I hope it happens soon!
View on spa and salon furniture business: It is one of the fastest growing industry and I think, we still need to do a lot more to be where the rest of the world is already.
About you: I have an Engineering background, and have evolved myself as an entrepreneur.
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