FASHION GOT ‘WOKE’

Eco fashion, catwalk diversity and women designers rising through the ranks is what 2019 was all about.

Women on top This is one fashion revolution that’s been a long time coming. Dior ushered in its 70th-anniversary year with its first-ever female artistic director at the helm, and it’s no coincidence that Maria Grazia Chiuri’s success has been built on feminist-slogan tees.

Following in Dior’s footsteps, the SS18 shows in September saw the debuts of two more leading ladies. Clare Waight Keller took the reins at Givenchy and Natacha Ramsay-Levi became Chloé’s new creative director. She left her role as design director at Louis Vuitton when she was given the chance to be the headline act. Models fight back Following a model-abuse scandal at Balenciaga (casting directors were fired after accusations of cruelty), the industry is now facing up to the issues around mistreatment.

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Model Cameron Russell also launched a campaign to expose sexual harassment of models. On the catwalk, ‘diversity’ stopped being a fad and started to become the norm. Halima Arden walked for top shows in her hijab, designers including Dries van Noten and Simone Rocha sent 30-, 40- and 50-year-olds down their catwalks and curvaceous girls like Ashley Graham were no longer just modelling in ‘plus-size’ collections. The glamour of green Luxury houses are starting to embrace sustainability.

Gucci is going fur-free and taking a sustainable stance, and September’s Milan Fashion Week saw the first-ever Green Carpet Fashion Awards. Boy, did the industry show its support. A-listers like Dakota Johnson wore sustainable looks from houses including Valentino and Armani, and designers themselves – ciao, Miuccia Prada – turned out for the event.

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