Gwyneth Paltrow

The good news: Somebody likes what Gwyneth Paltrow’s lifestyle brand, Goop, is selling. The bad news: The fans were a trio of thieves, who made off with pricey items totaling more than $170,000 from the Goop Mrkt holiday pop-up shop at New York’s Columbus Circle on Dec. 5.

On a busy Saturday during peak shopping season, one robber reportedly distracted an employee while another pried open a locked cabinet in the luxury-goods store. By the time a staffer noticed the cabinet shaking, the thieves had grabbed several pieces including a $106,000 vintage Bulgari bracelet, an 18-karat-gold David Weiss bracelet valued 6 DECEMBER 28, 2015 OK

Dat more than $43,000 and three men’s Rolex watches and escaped. Thankfully, the NYPD responded quickly, a Goop rep said, our customers and staff are safe, and we remain open for business with proper security precautions in place. Privately, an insider says, some in Gwyneth’s circle think the whole thing is hilarious, because Goop merchandise is so expensive.

Indeed, the store rep, apparently trying to downplay the incident, stressed that the six-figure theft involved a very limited number of items. Meanwhile, Gwyneth, 43, is upset, but she wants to make this popup a success, says the source. If so, a little extra security might be in order.

The thieves’ Goop Mrkt haul included three men’s Rolex watches reportedly worth close to $23,500, according to New York City police.