HIGHLIGHTS AND DRAWBACKS Julia Roberts
The highlights are that today hairstylists pay attention on the quality of the tools used on a client; the focus is moving towards efficiency and durability of the tools; western influence and rich Indian bridal trends have raised the standard of hairstyling, due to which there is a surge in the demand for specialised tools. The drawbacks, on the other hand, are the lack of education and awareness among hairdressers about new international trends; unorganised players who offer inferior products which leads to dissatisfied services, and most importantly, false service commitments that are made by brands to mislead the consumer.
ZEROING UPON ON BRANDSPRODUCTS Julia Roberts
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We spend years researching and developing before launching any product. Since we are associated with various brands in different categories, we get direct insights from the shopfloor level about the needs and challenges of a hairdresser. We understand the need carefully and service it by choosing the right supplier worldwide, who can provide quality tools. We have
our own Education team to test the products, and also take feedback from key industry experts on the product which has to be launched.
The entire range of Mr. Barber is well accepted as it is high in quality, has an effective after sales service and are affordable. Mr. Barber Strait n Shine Plus is a straightener with advanced mirror finish titanium plates. It provides faster heating upto 230° and lends shine to the hair while it is being used. The extra long cord and 360° swivel makes it comfortable for use. The Mr. Barber Powerplay 2500 Dryer is also popular among the top hairdressers, as clients appreciate the high flow capacity with adequate heat, and the instant cool shot button.