JUSTIN BIEBER HAIRSTYLE CALLED

He’s inked endorsement deals with a number of retailers, including Xbox and remains an ardent fan of the video game system’s offerings, most recently NBA 2K, Call of Duty: Black Ops, Marvel vs. DC, and Madden 2011. (His head of security Kenny Hamilton is a frequent victim of his Justin wrote in his memoir.) He also joined fellow recording stars Katy Perry and Jessica Simpson, among others, as a recent face of Proactiv, the skincare and acne-prevention product line. For the ad blitz of Super Bowl XLVwith commercials going for a pretty penny at $3 million for a 30-second spotBest Buy ran an ad with Justin and famous rocker Ozzy Osbourne. The commercial, a play on the technology gap between generations, ended up being one of the most memorableand hilariousof the day.

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