Bieber to ABC NewsNightline unconventional marketing strategy helped the musician to land his record deal. Today he is one of the most searched people on the Internet. His albums and singles have consistently charted among iTunes’ top downloads. Small wonder, then, that he was named one of Time magazine’s 100 Most Influential People of the Year. He was also 2010’s Most influential Twitter Celebrity by Forbes magazine, besting even rival recording artist Lady Gaga (and her legion of more than 13 million Twitter followers). He has used the Internet as a way to keep fans around the world on the cutting edge of all things Biebs, announcing everything from appearances to new projects to inspirational messages for his fans. It’s his way to make every fan feel like he or she is an insider. In anticipation of the release of My World 2.0, Justin kept his followers in the loop by tweeting updates on the album release on a nearly daily basis. The marketing efforts worked. My World 2.0 sold more than 1 million copies in presalethat is, before the CD was even in stores.