Kate Beckinsale, you are a wife, mother of four, beauty mogul and motivational speaker. How do you find balance to do it all? Well, I am most proud of my four heartbeats…they keep me going and sane.
Kate Beckinsale Hairstyles And Best Beauty Looks Photo Gallery
But realistically, I do not know if I ever strike the “right” balance. God first, family second, business third…this is my goal. Do I always get it right? NO. Sometimes I have to lean on my husband a bit more than usual. Having a supportive partner is key to success.
CURLS is a dominant force in the natural hair-care industry. Tell us: How did you get started? I launched CURLS back in 2002 on the cusp of the transition from the relaxed-hair craze to the new natural-hair movement. We were a small startup, online sales only. Soon salons started to call to carry CURLS, then distributors approached us about representing CURLS…the trajectory of the business changed once Target called and requested a meeting. The buyer at the time decided to create a “newly natural” category and launched with four hot new brands in 105 stores. Our test was so successful that we grew from 105 stores to nationwide, along with the other three brands; we pioneered the movement. Now Target is the mecca for natural-hair-care products.
It is wonderful that CURLS is a pioneer in the natural-hair-care industry! How do you stay relevant in such a saturated market? Great question. My motto is: You have to evolve or you will dissolve. CURLS has been around for some time now, and the field has become more competitive (which is good for the consumer). Innovation and insight are both key; we innovate new products with proven scientific data and performance, which prove to be a winning combination. We also listen to the insight our customers give us.
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