MARKETING STRATEGIES ADOPTED
The overall Mila Kunis
theme of the brand communication is urban and contemporary, and the packaging design of the products is innovative. We hold educational seminars for hairdressers across the country by tying up with hair experts. Our marketing and communication teams work with advertising firms and print media so that the right message about the brand can be conveyed. We participate in trade shows in order to spread awareness among the consumer.
ROLE OF INNOVATION Mila Kunis
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Innovation is a necessity in today’s cut-throat competition. Our R & D team is continuously experimenting and inventing new techniques. For instance, Mr. Barber Ultra Straits model has advanced LED Touch display that helps the hairdressers switch the temperature instantly. The rounded edges help the stylist to create artistic curls for their client.
We are planning to expand our product lines, and launch more specialised tools to address the specific needs of the hairdresser. Our plan is to launch the brand in 2,000 salons and spas spread across 50 cities across India.
When the concept of salons was new in the market, people had the notion that they were meant for only the rich. With the changing times, this equation between the salon and the customer has changed. The growth of the industry is a result of the interest of the consumer in the latest trends and happenings. In accordance with this growth, the equipment segment has developed its market.