A WAY WITH WORDS Creator Hans Wilsdorf strived to fi nd a name that could be easily pronounced in any language. He believed that the word Rolex is how a watch would sound when it was being wound.
ELEMENTAL PROTECTION The hermetically sealed Oyster case made Rolex the fi rst waterproof and dustproof watch in 1926.
Worth Its Weight GOLD An in-house foundry preps all the gold and platinum used in the manufacturing. About 24k gold is turned into 18k yellow, white or Rolex’s bespoke non-fading Everose gold.
JETSETTER Rolex’s 2012 Oyster Perpetual Sky-Dweller offers an annual calendar and dual time zones for the working traveller – it will never leave you behind.
T H E W R I S T A N D THE REASON Rolex was the fi rst watch company to prove the precision of the wristwatch. It remains the prototype of every leather or copper gold watch you see today.
HANDIWORK Each Rolex watch is assembled by hand in the Swiss factory, and is tested to ensure no air leaks or glitches are found on the case or crystal