THE PROBLEM: DRY AND FLAKY SKIN Skin is parched and needs to be hydrated THE SOLUTION: To combat this problem e ectively, you need to do more than slap on a thick layer of moisturiser. Dead skin cells (especially if skin has become fl aky) need to be sloughed o . An exfoliator is great, but dry skin is often sensitive too, so look for a fruit acid exfoliator or use a sonic brush like Olay’s Regenerist Advanced Cleansing System, R334, or Clarisonic Aria Sonic Skin Cleansing, R2 999. Apply moisturiser to skin while it is still damp, immediately after cleansing, to make the most of absorption time. Facial oils are godsends for dry skin, so experiment with stroking a little over a moisturiser.