fall winter 2016 makeup trends

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10 Best Eye Makeup Trends

L’OREAL The world’s largest cosmetics company, L’Oreal was started by Eugene Schueller, who worked parttime at his parents’ patisserie throughout his youth and while studying chemistry at the Sorbonne. He worked as an assistant pharmacist but was interested in hair dyes, and particularly the idea of making a long-lasting dye. In 1907 he applied for […] Read more

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10 Best Makeup Trends Fall 2017

BOOTS A household name in the United Kingdom, the high-street pharmacy chain Boots started when one John Boot set up an herbalist store in Nottingham in 1849. The less wealthy industrial classes, who couldn’t necessarily afford a doctor, would prove to be a strong early market for John, though the business really took off when […] Read more

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10 Best Makeup Trends For 2017

TOILETRY GIANTS These global corporations may have started as small, often family-run soap-making businesses, but they now own most of the brands we use today and thus control the beauty business. They’re unified not only by their size but also their focus and investment in research. PROCTER & GAMBLE One of the biggest names in […] Read more