fall/winter 2016-2017 makeup trends

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10 Best Eye Makeup Trends

L’OREAL The world’s largest cosmetics company, L’Oreal was started by Eugene Schueller, who worked parttime at his parents’ patisserie throughout his youth and while studying chemistry at the Sorbonne. He worked as an assistant pharmacist but was interested in hair dyes, and particularly the idea of making a long-lasting dye. In 1907 he applied for […] Read more

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10 Best Makeup Trends Fall 2017

BOOTS A household name in the United Kingdom, the high-street pharmacy chain Boots started when one John Boot set up an herbalist store in Nottingham in 1849. The less wealthy industrial classes, who couldn’t necessarily afford a doctor, would prove to be a strong early market for John, though the business really took off when […] Read more

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10 Best Makeup Trends For 2017

CHANEL Perhaps more than any other fashion pioneer, Gabrielle Chanel was crucial to changing the way we view beauty. Chanel’s first line of makeup was launched in 1924, ten years after the fashion house opened, and five years before the skincare range would launch. Gabrielle’s philosophy was that makeup’s real aim was âœnot to adorn, […] Read more

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10 Best Makeup Trends For Summer 2017

COTY Born Joseph Marie Francois Spoturno, Francois Coty trained as a Perfumer in Grasse before founding his eponymous company in Paris in 1904. In stark contrast to Helena Rubinstein’s approach, Coty’s philosophy was âœGive a woman the best product to be made, market it in the perfect flask, beautiful in its simplicity yet impeccable in […] Read more