spring 2017 makeup releases

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10 Best Eye Makeup Trends

L’OREAL The world’s largest cosmetics company, L’Oreal was started by Eugene Schueller, who worked parttime at his parents’ patisserie throughout his youth and while studying chemistry at the Sorbonne. He worked as an assistant pharmacist but was interested in hair dyes, and particularly the idea of making a long-lasting dye. In 1907 he applied for […] Read more

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10 Best Makeup Trends For 2017

TOILETRY GIANTS These global corporations may have started as small, often family-run soap-making businesses, but they now own most of the brands we use today and thus control the beauty business. They’re unified not only by their size but also their focus and investment in research. PROCTER & GAMBLE One of the biggest names in […] Read more

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10 Best Makeup Trends For 2017

CHANEL Perhaps more than any other fashion pioneer, Gabrielle Chanel was crucial to changing the way we view beauty. Chanel’s first line of makeup was launched in 1924, ten years after the fashion house opened, and five years before the skincare range would launch. Gabrielle’s philosophy was that makeup’s real aim was âœnot to adorn, […] Read more

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10 Best Makeup Trends For Summer 2017

COTY Born Joseph Marie Francois Spoturno, Francois Coty trained as a Perfumer in Grasse before founding his eponymous company in Paris in 1904. In stark contrast to Helena Rubinstein’s approach, Coty’s philosophy was âœGive a woman the best product to be made, market it in the perfect flask, beautiful in its simplicity yet impeccable in […] Read more

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Celebrity makeup 2017

‘I feel like it happened when it needed to, and now it’s out, we’re seeing the fruits of what we worked so hard on. It’s been good timing though, I think, even though we were very impatient.” Once again, they teamed up with their producer and mentor, the legendary T Bone Burnett, Curly hair 6 […] Read more