Offering ultra pigmentation and long staying power, mattes are ideal if you like lip colour with a heavy-duty finish. The secret to wearing matte textures is to exfoliate your lips twice a week to get rid of dead skin (we like Mint Julips Lip Scrub, £6.50, lush.com) – this will leave you with a smooth, even base for your colour. ‘Matte creates an instant impact – a shot of pigment that you can wear with very little else,’ says Terry Barber, MAC’s director of make-up artistry.
And MAC has now launched Meet Your Matte, three collections (Powder Kiss, Matte and Retro Matte Liquid) dedicated to shine-free shades. Our favourite? The Powder Kiss collection, for its velvety pinks and nudes – perfect for any bride. As Terry explains, it’s ‘matte without the dryness’.
Why Matte Lip Balms Deserve A Place In Your Beauty Kit Photo Gallery
! The BALMS
If you prefer a more hydrated, plump look, then balms are for you. Modern formulas are silky, not gloopy, with endless hues to choose from: Lancôme, Givenchy, YSL and Bobbi Brown all have dedicated ranges, and Chanel has just launched 27 new shades! Amy Conway, Bobbi Brown senior pro artist, says: ‘I love the natural, radiant finish balm gives.’ How to wear it? Lisa Potter-Dixon, head make-up artist for Benefit Cosmetics, advises: ‘For a day, press it into the lips for a soft stain. For evening, go for a full swipe of the colour.’